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Digital Marketing

Get found by the people looking for you, and turn visits into enquiries.

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Time to first results3–6 weeks for ads; 3–6 months for SEO
EngagementMonthly, ad spend billed separately
ReportingWeekly dashboard, monthly review
Growth & Brand

Digital Marketing, explained.

Digital Marketing is the work of bringing the right people to your business online, through search, paid ads and social, and turning their visits into enquiries and sales. It matters because spend and effort are easy to waste: without accurate tracking, ad platforms optimise for the wrong signal and nobody can say which channel actually brought in customers.

Esscentra starts by fixing measurement, setting up analytics and conversion tracking so every enquiry and sale is attributed to where it came from. From there we run SEO so your site ranks for the searches your buyers make, manage Google and Meta campaigns against cost per enquiry rather than clicks, and test landing pages and offers on real traffic. Budget moves to what the numbers show is working.

The result is a steady flow of enquiries you can trace back to their source, and spend that gets more efficient over time. It fits businesses whose website brings few enquiries, companies running ads without clear results, and teams ready to grow past word of mouth.

Who it's for

Built for teams like these.

  • 01

    Businesses whose website gets visits but few enquiries.

  • 02

    Companies running Google or Meta ads without clear, trackable results.

  • 03

    Teams ready to grow beyond referrals and word of mouth.

  • 04

    Product launches that need a measurable acquisition plan.

How we work

4 steps, from first call to launch.

  1. 01

    Audit & tracking fixes

    We audit your site, analytics and ad accounts and fix tracking before changing anything else.

  2. 02

    Channel & keyword plan

    We pick the searches and channels that reach your buyers and set targets for each.

  3. 03

    Launch & optimise

    We run SEO and campaigns, testing creative, audiences and landing pages against real results.

  4. 04

    Report & reallocate

    Weekly reporting shows what each channel brings in; budget moves to what works.

What you get

Delivered, documented, yours.

  • Analytics and conversion tracking set up correctly
  • SEO plan with on-page and technical fixes
  • Managed Google and Meta ad campaigns
  • Landing page tests and improvements
  • Weekly performance dashboard
  • Monthly strategy review
Technologies we use

Our usual stack.

We confirm the final choice with you during scoping.

  • Google Analytics
  • Search Console
  • Google Ads
  • Meta Ads
  • Semrush
  • HubSpot
  • Next.js
Questions

Questions about digital marketing.

Which channels should we use?
The ones your buyers use. We recommend channels after looking at your audience, your offer and your existing data, rather than defaulting to every platform.
How soon will we see results?
Paid ads usually show results within 3 to 6 weeks once tracking is fixed. SEO builds more slowly, typically over 3 to 6 months, but keeps paying off without ongoing ad spend.
Is ad spend included in the fee?
No. Ad spend is paid directly to Google or Meta and billed separately, so you always see exactly what was spent on media.
How do we know it's working?
You get a weekly dashboard showing enquiries and sales by channel, plus a monthly review of what changed and what's next.
How much does it cost?
You get a fixed monthly proposal after a free discovery call, based on the channels and the scope of work.

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